Ronald Andruff

At the age of 19, Ronald Andruff began his career when he was selected in the second round, 32nd pick overall, of the National Hockey League Amateur Draft.

Chosen by the Stanley Cup Champions, Montreal Canadiens, Ron enjoyed a 9-year professional career that included the distinction of winning the Bronze Medal with Team Canada in the Moscow Isvestia Tournament; shared in three Stanley Cups; won the American League Championship, the AL Scoring Title and the Les Cunningham Trophy for the league’s Most Valuable Player (as chosen by the media and players).

In 1982, Ron left the pro playing field but continued to work in the sports arena, when he assumed the position of European Marketing Director for World Championship Tennis. He went on to establish his own sports marketing company in 1984, which acquired the International Basketball Federation (FIBA) Cups and Championship rights for a 5-year period.

On behalf of the Foreign Policy Association, Andruff researched emerging electronic media and new technologies, authoring a White Paper on the Internet in 1994. As the Internet matured, Ron co-founded ‘fare 1, Inc.’, the first business-to-trade web-based company (1998) that empowered travel agents to provide their clients with the lowest available fares. After taking ‘fare 1’ public on the London A.I.M. Exchange in 2000, he founded Tralliance Corporation, the .travel Registry, an Internet domain space established exclusively for the travel and tourism sector (2001-07).

An expert in Internet policy, Ron has a depth of experience and a history as long as the commercial Internet itself in establishing new top-level domains (TLDs). Currently, as CEO of dotSport LLC, applicant for the .sport TLD, he has come full circle, combining his knowledge of sport and the Internet.

With more than 25-years of international marketing experience, Ron has the skill sets to develop forward-thinking strategies in today’s technology driven marketplace. He has advised many blue chip corporations, among them McDonald’s (Europe), Mercedes Benz (Germany), Hewlett Packard computers (worldwide), and Morgan Stanley Dean Witter (New York).