Rene Bos

Rene Bos graduated from Amsterdam Free University with a Master’s degree in Political Science – International Relations. Through his one-man consultancy company ‘OmniBos Travel Research’ he joined NIPO, first as a senior tourism and travel researcher and later in the management of this Dutch market leader in consumer research.

Throughout his 18 year tenure at NIPO, he served such customers as KLM Royal Dutch Airlines, Holland International and Arke (both now TUI), Maison de la France (now ATOUT France), the Irish Tourism Board and the Aruba Tourism Authority. For these customers he managed many mission-critical proprietary research projects. He also co-managed NIPO’s authoritative syndicated ‘Annual Holiday Monitor’, gauging Dutch tourism behaviour.

After a stint for NIPO in Hong Kong from 1996 to 1998, Rene returned to Europe as Director of International Research first at NIPO, and later at TNS headquarters in London, after the latter had acquired NIPO in 1999.

Rene was recruited by global market leader The Nielsen Company in early 2006 to come to China to head up its online and its tourism and travel research business – first exclusively focusing on China, later with responsibility for the whole of Asia Pacific. In this capacity, Rene developed and launched Nielsen’s ‘Annual China Outbound Travel Monitor’, and drove the development of similar research products in India, Korea and Japan.

Rene left Nielsen at the end of 2008 to join global consumer research start-up ‘EcoFocus Worldwide’ as co-founder and as Chief International Research Officer, Based in Beijing, he also provides consultancy on tourism- and online research to the market research industry and to the travel and tourism industry.