Bill Calderwood

Bill Calderwood is a seasoned senior tourism executive with over 30 years experience in running major organisations and global networks across government, private and NGO sectors.

With extensive experience in international inbound tourism, wholesale, retail, marketing, regional development and strategic planning, Bill possesses an impressive network in the tourism industry, airlines and government sectors throughout Asia Pacific. In addition to his extensive government work, his clients also include large hotel chains and regional development bodies.

Bill has consulted with various national, state and regional government bodies on strategic tourism development and is recognised for his ability to deliver relevant insight, which comes from his considerable practical experience.

As the Deputy Managing Director of the Australian Tourism Commission from 1995 to 2001, Bill led their strategic planning, market development, branding, research, industry development, airline negotiation, online development for brand and product distribution and their international trade and consumer marketing teams.

Bill Calderwood has served on various government review committees and tourism boards including PATA, ATEC, QTIC, Sustainable Tourism, ATDW, ASCOT and various private companies. He is now the principal of The Ayre Group, a specialist Asia Pacific tourism consultancy.