Peter de Jong
In November 2008, Peter de Jong joined ‘Travel and Tourism Strategies, Inc’. (TTSI) as its Senior Partner and Managing Director.
Through a global network of seasoned experts, TTSI provides strategic advice and corporate support to travel and tourism leaders in the public and private sectors.
From 2001 to 2008, de Jong served as President and CEO of the Pacific Asia Travel Association (PATA), providing visionary leadership for the Association and delivering commercially-relevant services to enhance the growth, value and quality of the Pacific Asia travel and tourism industry.
He positioned PATA as the recognised industry authority, creating a powerful advocacy platform to position, promote and protect Asia Pacific travel and tourism. During his tenure PATA increased its membership and trade fair revenues, initiated global recovery campaigns (SARS, tsunami, Bali), opened offices in the Gulf and China, initiated cutting edge CEO seminars and published unparalleled research on emerging markets.
Prior to joining PATA, de Jong served for 10 years as Director General of the ‘Federation of International Youth Travel Organisations’ (FIYTO), the global trade association for the youth and student travel industry. Under his leadership, FIYTO’s membership more than doubled and its financial reserves and trade fair attendance tripled.
Before a five-year stint as a travel industry consultant in Sao Paulo, Brazil, he served 11 years as Secretary General of ‘The Experiment in International Living’ (EIL), a U.S.-based international citizen exchange organisation, specialising in language and educational travel, intercultural studies and academic exchanges.
Peter de Jong is a frequent conference speaker, chair and moderator and has regularly appeared on CNN, BBC World, CNBC and other networks. He is often quoted in leading international papers and the trade press on travel industry developments. He also serves as Senior Advisor, Travel & Tourism, for the Marque Consulting Group (MCG), a specialist public affairs and strategic communications consultancy.